Tripadvisor is celebrating its 25th anniversary with a brand refresh that highlights authentic traveler photos across its website, app, ad campaigns, and owned channels. The company aims to showcase the real energy and excitement of travel through user-generated images.
As part of the update, Tripadvisor has also modernized its owl-shaped logo, Ollie, making its eyes dynamic to move and change with content. Additionally, its signature green color has been refreshed to a brighter, bolder shade.
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