Star power from artists like Taylor Swift and Charli XCX propelled the UK music industry to a record-breaking year in 2024, with 23.5 million music tourists injecting £10 billion into the economy, according to UK Music’s newly released “Hometown Glory” report.
This marks a substantial 26% increase in spending compared to 2023’s £8 billion, while the total number of music tourists surged by 23% from 19.2 million. Domestic music tourists accounted for 21.9 million visitors, up 21%, while international tourists rose by an impressive 62% to 1.6 million, significantly boosted by Taylor Swift’s Eras Tour and shows by artists including Bruce Springsteen, Sam Fender, Dua Lipa, and The Killers.
The boom supported 72,000 full-time equivalent jobs in the live music sector, a 16% increase from 2023. Of the £10 billion spend, £5.1 billion came directly from tourists’ purchases of tickets, travel, accommodation, and on-site spending, with an additional £4.9 billion generated indirectly through the supply chain.
Despite the success, the report highlighted challenges such as rising touring costs, venue closures, and the ongoing cost-of-living crisis. UK Music Chief Executive Tom Kiehl called on local leaders to support music ecosystems to foster continued economic growth and cultural pride.
Culture Secretary Lisa Nandy welcomed the figures, stating they demonstrate the UK’s strength as a global home for live music and praised the government’s recent £30 million Music Growth Package to support emerging talent and protect music venues.
